Event Led Growth project | enrouteq

📄

Event Led Growth project | enrouteq

Introduction to Enrouteq 💻

Enrouteq is a Swedish company revolutionizing public transport with its data-driven Transit-as-a-Service approach, designed to enhance efficiency, reliability, and accessibility. The organization plays a pivotal role in streamlining data for cities and their authorities, facilitating the sharing of this data with other companies to promote transparency for citizens. Currently, Enrouteq operates across seven countries, with active operations in four.

Enrouteq offers three main tools:

eQconnect®: Focuses on performance monitoring, schedule and block creation, and publishing real-time data to optimize public transport operations.
eQrepository: Serves transit authorities by allowing them to create, manage, import, and export GTFS feeds, streamlining the integration and maintenance of transit data.
eQdata: An analytics tool that provides real-time analytics for cities, helping them understand and optimize their fleet operations.

These tools collectively support the creation of sustainable urban mobility solutions, improving operational efficiencies and passenger experiences in public transit systems.

Enrouteq: Deep Dive

Let's first understand what is GTFS and how it is crucial for every city to posses upto date and valid GTFS files at all times.

India Deck.png

Let's now go in - depth to understand what enrouteq actually does and the specifics:

India Presentation Deck.pdf

About Enrouteq in India and it's readiness for ELG (Event Led Growth) 🤔 🇮🇳

Enrouteq entered the indian market in August 2023, since then it has been able to secure 3 pilot projects at Pune, Trivandrum and Davangere. It has also successfully partnered with Google Transit India to publish real-time data of public buses on Google.

Market Potential: India represents one of the largest markets for Enrouteq, with ~50,000 buses sold annually and the electric bus segment growing at 15% YoY

Urbanization and Public Transport: Rapid urbanization in India increases the demand for efficient public transportation solutions.

Existing Challenges: The majority of India’s public transportation, particularly buses, operates with outdated systems and poor data infrastructure, leading to operational inefficiencies and financial losses.

Digital Adoption Gaps: While some cities have modern digital systems, about 60% of India's public bus services are still not modernised, lacking real-time data systems like GTFS (General Transit Feed Specification).

With its history of proactive engagement in industry events world-wide, Enrouteq is primed to utilize event-led strategies to expand its influence and introduce its products to a broader markets.

Litmus Test for ELG

Test	Metric	Value
Test 1	Product Volume & ARPU	Product adoption in 4 countries (7cities); ACV = Confidential
Test 2	Sales Cycle	Typically 12-14 months, involving detailed product education, demonstrations, data collection and negotiations
Test 3	CAC to LTV Ratio	Confidential - Healthy CAC and potentially high LTV, reflecting long-term customer value

Objective 🌟

In India, Enrouteq has a Problem and Brand Awareness Challenge to Address

The goal of ELG for Enrouteq in India is to Introduce and establish the value of data-driven urban mobility solutions, foster initial engagements through problem and solution awareness, and kick-start the sales pipeline.

Educate the audience about data management best practices, elevate market understanding and visibility of Enrouteq’s solutions, emphasising its impact and efficiency in improving urban mobility
Capture interest and contact information from a targeted audience who have the capacity and authority to make purchasing decisions
Establish initial contact with key decision-makers in urban planning and transit authorities, setting the stage for ongoing dialogue
Move leads from initial interest to active consideration and into the sales pipeline.

What sort of event are we going to plan?

Event Type: "Discover"

Why Discover?

B2G Strategic Focus: Targets key government stakeholders from various departments like operations, technology, and governance, crucial for B2G relationships where sales cycles are extended and based on in-depth understanding and trust.
Product Introduction and Education: Raises awareness of Enrouteq’s innovative solutions and educates potential government clients on the benefits and operational efficiencies these solutions can bring to urban mobility.
Lead Generation and Relationship Building: Generates valuable leads by capturing the interest of potential clients and fosters early relationships with decision-makers, setting the stage for future engagements.
Kick-starting the Sales Pipeline: Initiates the sales pipeline by positioning Enrouteq as a trusted partner in public transport solutions, paving the way for future sales opportunities and long-term contracts.

Ideal Attendee Profile (IAP) 👩🏾‍💼

Potential Attendees:

Managing Directors (IAS) and Project Directors of Urban Transit Authorities and Smart City Mission: These are individuals responsible for the adoption and implementation of new technologies within public transport systems
Heads of Operations at Private Transit Operators: Leaders who manage day-to-day operations and are constantly looking for efficiency improvements to optimise cost
Urban Planners and Sustainability Officers: Professionals focused on long-term city planning and sustainable urban development initiatives at indian cities
Partnership teams at companies that offer ticketing services: Head of Growth/Partnerships of companies that offer public transport ticketing to further enhance their offering live data as well

Each of these IAPs would be affiliated with organisations that meet the following criteria:

Engaged in Urban Transit Operations or Planning

- These individuals work in environments where effective and efficient transit solutions are critical.

Geographically Located in or Responsible for Urban Areas

- Specifically, those in charge of regions experiencing rapid urbanization and increasing public transit challenges.

Currently Using Basic or Outdated Transit Management Solutions

- Potential customers who are operating on either outdated systems or very basic versions of modern systems and could significantly benefit from advanced solutions like those offered by Enrouteq.

Actively Seeking Innovative Urban Mobility Solutions

- Organizations that have been exploring upgrades to their transit systems, evidenced by recent tenders or public declarations of intent to innovate.

Potential for High Volume or High Impact Implementations

- Entities that manage significant numbers of passengers daily or have critical needs that Enrouteq’s solutions could address, indicating a high potential for impactful deployment.

Therefore, the IAP would be:

1. Someone with decision-making authority regarding the adoption of new technologies in their organization.

2. Someone affiliated with an organization that is actively seeking to innovate its transit operations, indicating readiness to consider new solutions like those offered by Enrouteq.

3. Someone who could see immediate and tangible benefits from implementing Enrouteq's technologies, potentially at a stage where they are evaluating different solutions.

Shortlisted Speakers 🗣️

Name	Topic Chosen for	Topic Expertise	Job Title Hierarchy	Employer	Personal Brand	Ability to Speak?
Mr. Nitin Gadkari	Future of Indian Public Transport: How will Data Lead the way	Minister of Road Transport and Highways of India	Minister of Road Transport and Highways of Indi	Govt of India	High Impact on Socials	Yes
Mrs. Anisha Gupta	Data-Driven Solutions for Sustainable Urban Mobility	Subject matter expert	Head, Google Transit India	Google India	High Impact on Socials	Yes
Mr. Madhav Pai	Implications Real-Time Data Implementation in Public Transit Systems	Subject matter expert	CEO,	WRI India	High Impact on Socials	Yes

Outreach Template 📩

Hello [Speaker Name],

I am [Your Name] from Enrouteq. We are excited to invite you to speak at our upcoming event titled 'Increasing Adoption of Public Buses at Indian Smart Cities through a data-driven approach.' Your expertise in [Specific Area] will provide crucial insights into leveraging technology for urban mobility enhancements. We believe your contribution will inspire innovative solutions for our city's mobility challenges.

We look forward to your positive response.

Best regards,
[Your Name]

Event Structure 🗓️

10:00 AM: Opening Remarks - Introduction by Enrouteq's leadership, outlining the company's vision for smart urban mobility.
10:30 AM: Keynote Address - In-depth exploration of smart transit solutions and their potential impact on urban environments.
11:30 AM: Case Studies - Detailed presentations on successful implementations and data-driven strategies in other smart cities (Pilots).
12:30 PM: Networking Break - Opportunities for attendees to engage directly with speakers and Enrouteq representatives.
01:00 PM: Interactive Q&A - A session to address specific queries from the audience, facilitating an open dialogue on smart mobility solutions.
01:30 PM: Closing Remarks - Summary of the event’s key takeaways and an invitation for further engagement with Enrouteq.

Leading/ Lagging Indicators ⏲️

Leading Indicators: Number of Registrations, Engagement levels during the event.
Lagging Indicators: Interest in follow-up engagements or trials, Awareness metrics post-event (surveys, social media mentions).

Post Event Sustenance 🔊

Event Recap: Share a comprehensive overview of discussions and insights.
Testimonials and Interviews: Release testimonials and conduct interviews with speakers to highlight their perspectives on smart urban mobility.
Follow-Up Campaigns: Engage attendees with tailored communications to encourage deeper interaction with Enrouteq’s solutions.

Conclusion 🧠

The "Discover" type event is designed to introduce Enrouteq's innovative solutions to a wider audience, focusing on urban planners and transit authorities involved in India's smart city initiatives. By highlighting practical applications and the benefits of a data-driven approach, the event aims to foster interest, initiate discussions, and build lasting relationships with key stakeholders in the public transport sector, setting the stage for future collaborations and adoption of smart mobility solutions.### Conclusion 🧠- **Follow-Up Campaigns**: Engage attendees with tailored communications to encourage deeper interaction with Enrouteq’s solutions.- **Testimonials and Interviews**: Release testimonials and conduct interviews with speakers to highlight their perspectives on smart urban mobility.- **Event Recap**: Share a comprehensive overview of discussions and insights.### Post Event Sustenance 🔊- **Lagging Indicators**: Interest in follow-up engagements or trials, Awareness metrics post-event (surveys, social media mentions).- **Leading Indicators**: Number of Registrations, Engagement levels during the event.### Leading/ Lagging Indicators ⏲️- **01:30 PM**: Closing Remarks - Summary of the event’s key takeaways and an invitation for further engagement with Enrouteq.- **01:00 PM**: Interactive Q&A - A session to address specific queries from the audience, facilitating an open dialogue on smart mobility solutions.- **12:30 PM**: Networking Break - Opportunities for attendees to engage directly with speakers and Enrouteq representatives.- **11:30 AM**: Case Studies - Detailed presentations on successful implementations and data-driven strategies in other smart cities.- **10:30 AM**: Keynote Address - In-depth exploration of smart transit solutions and their potential impact on urban environments.- **10:00 AM**: Opening Remarks - Introduction by Enrouteq's leadership, outlining the company's vision for smart urban mobility.### Event Structure 🗓️[Your Name]"Best regards,We look forward to your positive response.I am [Your Name] from Enrouteq. We are excited to invite you to speak at our upcoming event titled 'Increasing Adoption of Public Buses at Indian Smart Cities through a data-driven approach.' Your expertise in [Specific Area] will provide crucial insights into leveraging technology for urban mobility enhancements. We believe your contribution will inspire innovative solutions for our city's mobility challenges."Hello [Speaker Name],### Outreach Template 📩- **Personal Brand**: Renowned for innovative approaches in urban planning and sustainable development.- **Employer**: Municipal Governments, Urban Planning Agencies, Environmental Organizations.- **Job Title**: City Planners, CTOs of Urban Transit Authorities, Sustainability Experts.- **Topic Expertise**: Urban Mobility Innovations, Smart City Solutions.### Shortlisted Speakers 🗣️The value of the event topic lies in its potential to demonstrate to attendees, especially city planners and urban transit authorities, how adopting smart technology can solve their current challenges in public transportation management and improve overall commuter satisfaction.### Reasoning**"Increasing Adoption of Public Buses at Indian Smart Cities through a data-driven approach"** – This session will explore how Enrouteq’s technology can transform public transport systems to enhance efficiency, sustainability, and commuter experiences in over 100 smart cities across India. The discussion will focus on the benefits of providing real-time information such as ETAs and pre-booking options to increase ridership.### Suitable Event Topic 📜